Saturday, I talked about marketing your jewelry in some simple, inexpensive ways. Now, some may say that giving away your "product" devalues a product. Does gaining word of mouth for your products devalue them? Absolutely not. Therefore, it makes complete sense that giving away your products (obviously selectively) actual adds value, not only to your products, but also to your marketing.
Onto the next couple of ideas for marketing your custom-made jewelry: Local networking and social media marketing. Both of these require socializing in some shape or form, but they are both quite different in a lot of ways. Both local networking and social media marketing require your participation, socially, and they also depend heavily on who your are - your personality, how you communicate with people.
Local networking can be as simple as telling people at church and your children's school about your craft. Wear your jewelry everywhere you go, and you may be delightfully surprised at how many people ask you where you got it. Don't be shy. Smile at each person who asks you, hand them a business card (always carry them in your pocket or purse) and tell them a little about what you can create for them.
Social media marketing is a fast-paced world where you have to know rules of etiquette, how to interact with potential customers, and how to attract new potential customers. Social media is sharing and liking and retweeting and basically "sharing the love". It's not about talking all about who you are and the jewelry you make, but more about socializing and interacting with people who will spread the word about your products because you share their interests and like and retweet what they say.
Marketing doesn't always have to be shoving your product in people's faces. It can be fun and interactive, like social media and networking around town.