Here and there, we like to highlight the small business sector in one way or another. Whether we talk about a small jewelry business or a potential application for a grant or an upcoming or past gem show, we like to get you thinking in as many jewelry directions as possible.

If you are interested in jewelry enough to make it - AND SELL IT, branding is something that we think about a lot but do not necessarily talk about a lot.

For those of you selling jewelry, whether on Etsy or your own website, or at craft shows, or wherever you sell your jewelry, you want to make sure you are building your brand as well as crafting your jewelry. This is true for just about anything you want to sell, but let's just stick to jewelry making for the moment.

Branding - think about what that once meant. Branding once meant the mark that farms put on their animals with a branding iron. Today, there's a whole new meaning. Today, branding is what you want people to think about when they think about your jewelry. Or, rather, branding is what you want that MAKES people think about your jewelry.

How can you make people think about your jewelry? Join us Wednesday to find out.