NPR News recently posted on their blog "Why Jewelry Stores Hide The Price Tags".

The article stated that people are more likely to stay longer and look around the store, rather than walk out after seeing the price tags on the items that they are interested in are higher than their wallet can handle. Furthermore, when a customer has to ask to see a piece of jewelry or inquire about the price, this paves the way to allowing the jeweler time to talk to the customer and explain, often in-depth, the background and details about the piece of jewelry.

This is partially understandable. However, there are plenty of people who may never inquire about something that they are interested in. They may assume, without seeing the price, that it would be out of their range or be too embarrassed to ask the price, and simply walk out the door. Sale lost.

What do you think? Do you think that jewelers should display the prices of each piece or do you think that the practice of hiding the prices encourages people to look around for what they want, without the bias of a pricetag?